Usage Outcomei

General Usage

To understand how, where, and by whom these services are being used.

Evaluation Metrics

Demographic data (gender, age, ethnicity/race, education, employment, marital status, household income, home location, discount plan recipient)

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Evaluation Metrics

Total trips by time/day/week/month

(Cities and operators should work together to determine how best to count trips. Such as whether or not to include trips that only start, end, or pass through the service area or trips with extra-short or -long durations that likely aren’t real trips.)

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Evaluation Metrics

Number of rides per user (reported through surveys and by companies)

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Evaluation Metrics

Survey questions related to why, or why not, using micromobility (should also be correlated by use frequency)

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Evaluation Metrics

Survey questions related to trip use case (should also be correlated by use frequency)

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Evaluation Metrics

Average time for a vehicle between trips by hours (should also be correlated geospatially)

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Evaluation Metrics

Average daily utilization rate

(Cities and operators should work together to determine an appropriate time window (ex. 48 hours) for calculation as some vehicles may have a start event, but no close event potentially resulting in an inaccurate count.)

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Average trips per vehicle per day

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Average daily device availability

(Cities and operators should work together to determine an appropriate time window (ex. 48 hours) for calculation as some vehicles may have a start event, but no close event potentially resulting in an inaccurate count.)

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Total number of unfulfilled trips by week

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