Evaluation Metrics
Demographic data (gender, age, ethnicity/race, education, employment, marital status, household income, home location, discount plan recipient)
Evaluation Metrics
Total trips by time/day/week/month
(Cities and operators should work together to determine how best to count trips. Such as whether or not to include trips that only start, end, or pass through the service area or trips with extra-short or -long durations that likely aren’t real trips.)
Evaluation Metrics
Average daily number of trips
Average daily number of miles/kilometers
Evaluation Metrics
Average trip distance
Average trip cost
Average trip duration
Evaluation Metrics
Total number of unique users by month (per company)
Average daily number of users (per company)
Evaluation Metrics
Number of rides per user (reported through surveys and by companies)
Evaluation Metrics
Survey questions related to why, or why not, using micromobility (should also be correlated by use frequency)
Evaluation Metrics
Survey questions related to trip use case (should also be correlated by use frequency)
Evaluation Metrics
Top origins
Top destinations
Top concentrations of “Route” ends (specific corridors, road segments, neighborhoods, destination type, transit stops, etc.)
Evaluation Metrics
Average time for a vehicle between trips by hours (should also be correlated geospatially)
Evaluation Metrics
Average daily utilization rate
(Cities and operators should work together to determine an appropriate time window (ex. 48 hours) for calculation as some vehicles may have a start event, but no close event potentially resulting in an inaccurate count.)
Average trips per vehicle per day
Average daily device availability
(Cities and operators should work together to determine an appropriate time window (ex. 48 hours) for calculation as some vehicles may have a start event, but no close event potentially resulting in an inaccurate count.)
Total number of unfulfilled trips by week